Centigrade - They're only human after all

Simplifying Cystic Fybrosis

When Fujirebio launched its new Cystic Fibrosis test method, it had a key selling point: all common mutations can be tested using a single strip. Finding a way to convey this to lab directors, lab managers, clinical biologists and lab technicians required a simple but powerful image that was neither overly technical nor overtly emotional.

To illustrate that this strip offers labs a more efficient (and profitable) way to test for CF mutations, Centigrade selected a more abstract figure of a hand picking out a differently-coloured block, suggesting the simplicity with which CFTRiage identifies mutations – while also suggesting a human side to the science.

Realised in: October

Year in review 2019