Centigrade - Revitalisation of a Familiar Product

Bringing New Life to a Familiar Name

Even best-selling products can use some revitalisation. In 2019 Centigrade was tasked with creating a revitalisation campaign for the popular Cromax Basecoat, a staple in refinishing shops and garages across Europe. This is one of the fastest moving lines in the Cromax portfolio, and Centigrade was brought in to raise its profile across multiple regions. A new ad concept was created, with print versions, an updated brochure and online versions targeting select audiences with the revitalized image and offer of the product, as well as a broad mix of sales tools.

Realised in: November

Year in review 2019