Project Description

Harnessing the Power of a 90+ Million Audience Through an Integrated Campaign

Centigrade was instrumental in helping Audi leverage its Super Bowl spot – its most prized piece of branded content for the year – in an integrated online / offline campaign for maximum brand exposure.

With 90+ million viewers, the Super Bowl is the most-watched ad platform on the American calendar. The task at hand was to generate buzz leading up to the game and then sustain brand engagement and excitement throughout the rest of the “Year of Audi.”

Centigrade helped maximize the impact of Audi’s Super Bowl spot by creating a viral online sneak preview teaser, tailoring a “Year of Audi” module on the Audi USA website, designing a branded screensaver and generating leads through a seamless monthly brand newsletter opt-in process.