Project Description

The Quietest Chiller

For the launch of the new CGAM, a high-efficiency chiller and heat pump from Trane (Ingersoll Rand), Centigrade designed the campaign around a “shhh” concept to show that the chiller is exceptionally quiet while speaking directly to our target audience as if we were letting them in on a secret.

We used insider information to help create a special relationship and showed people as the main visuals, rather than traditionally showing equipment, to help the communications stand out.