Project Description

Global Campaign for a Household Name
Centigrade designed a memorable global ad campaign to improve and help sustain the corporate image of Total Petrochemicals, while expressing their brand presence, innovative character and dedicated connection to customers.

Our eye-catching range of creative B2C-style ads and high-end photography showed end products in everyday situations across the world. The extended 36-month coverage helped to show Total Petrochemicals’ detailed understanding of their customers’ needs.

Memorable imagery was used at international plastics exhibitions, online and internally for full message saturation.