Project Description

Putting Intrigue into Sales Promotion
Centigrade developed a nine-month incentive campaign designed to achieve high registration, grow sales and build familiarity and loyalty.

The campaign brought the grand prize adventure experience to life with filmic quality promotional tools. Individual reseller sales targets, reporting, monthly ‘recruit training’ and print support delivered an overall approach mixing sales push, challenges and product information.

This ongoing promotion resulted in an increase in reseller registration and sales.