Just Click. Online Ordering System
To raise awareness and uptake of ScanSource online ordering system and to convince resellers that ordering online is as easy as ordering by phone, Centigrade developed a four postcard campaign.
The campaign began with a launch mailing, “Business as usual, but online,” to promote online ordering as a viable alternative to ordering by phone, especially for small and ‘repeat’ orders.
Follow-up concepts reminded resellers of key benefits of online ordering identified as the most important to the market.