In order to do this, we created a lighthearted campaign with a specific personality for each product. Characters included a tough guy, sprinter, swimmer and chef, all designed to represent characteristics of the products.
With these characters, we developed a range of sales tools including easy-to-use product selectors, quick reference cards, samples books, ads, brochures and a memory game.
We even brought the campaign to wider audiences across Europe by using nine different languages. It’s now very easy to find the right Tork product for each task.