Aligning RF Business Lines With New Corporate Positioning
Centigrade worked with NXP to help align their RF (Radio Frequency) business lines with the new NXP corporate positioning of Secure Connections for a Smarter World.
Using the existing colour scheme used by the RF businesses, Centigrade developed the overall concept of Release Innovation featuring a sunburst element which is used throughout the communications material highlighting NXP RF technology. The campaign was completed with a range of images created as posters featuring application specific imagery and copy tying the RF group offer to the corporate message.
The new positioning was introduced with a short video which also featured shared corporate footage combined with specific RF application related footage to align both corporate and product line messages.