Project Description

Pagani Automobili first introduced its exclusive customer event, the Pagani Raduno in Italy back in 2004. Since then, they’ve held the Raduno car rally for their car owners annually throughout Europe, America and Asia.

Pagani Automobili America, Inc. engaged Centigrade’s support in planning the 6th edition of their American Raduno titled: The Drive. The first-ever Raduno to take place on North America’s East Coast, the brand set its eyes on the quaint town of Highlands, NC and the capital of the new South, Atlanta, GA. Comprised of the largest collection of Pagani hypercars to ever take the roads of North America, Centigrade rose to the occasion.

Project Details

Pagani Automobili first introduced its exclusive customer event, the Pagani Raduno in Italy back in 2004. Since then, they’ve held the Raduno car rally for their car owners annually throughout Europe, America and Asia.

Pagani Automobili America, Inc. engaged Centigrade’s support in planning the 6th edition of their American Raduno titled: The Drive. The first-ever Raduno to take place on North America’s East Coast, the brand set its eyes on the quaint town of Highlands, NC and the capital of the new South, Atlanta, GA. Comprised of the largest collection of Pagani hypercars to ever take the roads of North America, Centigrade rose to the occasion.

Project Details

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Centigrade curated an unforgettable experience for Pagani’s guests who were coming from all over the world. From identifying some of the East Coast’s most scenic and thrilling drive roads, including Tail of the Dragon and Blue Ridge Parkway, to locating unique venues that immersed guests in the charm of Southern living, Centigrade created a 5-day program filled with activities and adventures.

Leading the event’s overall logistics including production of the itinerary, creative collateral, branding, guest gifts, venues and menus, Centigrade created an intimate affair for Pagani owners and their guests. Locations, accommodations, restaurants and the experience were well received. Whether first-time Raduno participants or repeat attendees, Centigrade received several compliments and words of gratitude from guests and there was a lot of enthusiasm for the next Raduno planned for the first half of 2020.

Photos by Cason Vogel