Project Description

Poster Campaign with a Mobile Connection

To reinforce the importance of NXP’s Employee Engagement Survey in both employee and company success, Centigrade worked with NXP to develop an extensive poster campaign.

The campaign featured successful NXP teams from around the world, not only to inspire, but also to challenge employees and managers to further increase participation in the survey and also improve scores.

Using NXP’s own NFC technology, the poster campaign linked to a mobile site where employees could view additional behind-the-scenes content.