Project Description

An Unforgettable Celebration of All Things Aviation

Breitling has been a long time partner of the National Championship Air Races, a unique worldwide event held every September in Reno, Nevada. The Air Races are an institution for aviation enthusiasts around the globe and provide a perfect opportunity for Breitling to bring together international personnel, jewelers, customers, VIPs and media to experience the brand and “The World’s Fastest Motor Sport.”

Centigrade has worked with Breitling at this event for nearly a decade; every year we are charged with bringing together all elements for a three-day celebration befitting Breitling’s role as the Races’ title sponsor.

From the moment guests arrive, they are welcomed into Breitling’s world with VIP hospitality and great views of the races from the special Breitling Chalet. The Breitling experience includes stunning displays, eye-catching collateral, VIP treatment (you could almost forget you were in the middle of the desert), gourmet food and drink, evenings filled with live entertainment and unforgettable aviation opportunities.

Imagine flying with a world champion aerobatic pilot, skydiving over the Reno desert, watching a Breitling CAP-232 race a Bentley Continental GT Speed or seeing the world-famous Yves “Jetman” Rossy fly in person.