Photo Editing at Work
Photographing a shining new car isn’t easy; everything reflects on the paint and glass so it needs a vast amount of Photoshop work, which is especially true when it’s a prototype from Japan with the wrong interior textures.
For the development of an accessories brochure for Mitsubishi’s first all-electric car, the i-MiEV, Centigrade transformed a prototype for the Japanese market into a European specification model. This included all the normal colour and lighting adjustments together with the correct interior options which were produced from material samples.
Here you can see the original photography and the final versions together with some of the final artwork.