During the Monterey Car Week, Centigrade worked with high-end audio client McIntosh to create a strong brand presence while targeting new prospects and offering McIntosh Blue customers select hospitality packages around the famed and exclusive event. For this activation, McIntosh partnered with Aston Martin to provide a Sound Experience Center within the beautiful Aston Martin Estate. Over three days, guests and media were invited to the estate to test drive the latest Aston Martin vehicles, experience the high quality sounds of McIntosh and enjoy first-class hospitality.
On Saturday evening, The Aston Martin Cocktail Party featuring Sounds by McIntosh took place at the estate. McIntosh flew in Grammy-nominated artist Alice Smith who performed at the intimate invite only event for VIP guests.
McIntosh’s other activation was at the Audi Drive Event at Chateau Julien Wine Estate. Here the integrated McIntosh system – the McAire – provided entertainment during the Saturday drive event.
It was a very successful year for McIntosh at Monterey Car Week and we are looking forward to next year.