As flood costs rise, Lapinus helps keep Europe dry

As flood costs rise, Lapinus helps keep Europe dry
As flood costs rise, Lapinus helps keep Europe dry2018-06-26T09:22:35+00:00

Project Description

The European Commission estimates that the costs of flooding could increase five-fold over the next 30 years, reaching €23.5 billion by 2050. As the acknowledged masters of water management, the Dutch have a vested interest in the subject. “About a third of our country is beneath sea level,” says Centigrade’s Frits Hoogsteden. “We Dutch have centuries of experience in taming the seas, reclaiming the land, and now we are looking at the increased challenges of a warmer, wetter climate. Luckily, we have innovators like Lapinus, a Centigrade client at the leading edge of modern water management”.

How it started: Lapinus is a division of ROCKWOOL, providing stone-wool products used in gaskets, fences, coatings, automotive brakes, as well as water management. “Stone wool is such a versatile and widely-used material that Lapinus had no urgent need for marketing,” Frits explains. “But over the past 18 months they saw a real spike in market interest in water management.” So, they started looking for an agency who could advertise their expertise, get the word out, and help position them in the market? “Well, it actually started with a house style, some small templates, a visual identity,” says Frits. “From a simple start, the relationship grew, and Centigrade soon started helping in other areas.”

Project Details

Client:

The European Commission estimates that the costs of flooding could increase five-fold over the next 30 years, reaching €23.5 billion by 2050. As the acknowledged masters of water management, the Dutch have a vested interest in the subject. “About a third of our country is beneath sea level,” says Centigrade’s Frits Hoogsteden. “We Dutch have centuries of experience in taming the seas, reclaiming the land, and now we are looking at the increased challenges of a warmer, wetter climate. Luckily, we have innovators like Lapinus, a Centigrade client at the leading edge of modern water management”.

How it started: Lapinus is a division of ROCKWOOL, providing stone-wool products used in gaskets, fences, coatings, automotive brakes, as well as water management. “Stone wool is such a versatile and widely-used material that Lapinus had no urgent need for marketing,” Frits explains. “But over the past 18 months they saw a real spike in market interest in water management.” So, they started looking for an agency who could advertise their expertise, get the word out, and help position them in the market? “Well, it actually started with a house style, some small templates, a visual identity,” says Frits. “From a simple start, the relationship grew, and Centigrade soon started helping in other areas.”

Project Details

Client:

As flood costs rise, Lapinus helps keep Europe dry

Groundbreaking flood protection with innovative use of Lapinus

Increasing client visibility with strong visual communication
Johan Heesterbeek is the lead Art Director for the client, working with the team to bring creative flair and attention to detail to a range of deliverables. “We were first asked to develop 3D technical illustrations,” says Johan, “showing how Lapinus work. We delivered both static and animated versions, to give the client’s customers a clear understanding of the product. Next, we created key visuals and identifiers for each of the company’s market segments [Friction, Water Management, Tracks, Fences, Coatings, Gaskets].”

This would later be integrated into the CVI, another project kicked off at Centigrade. “We also designed a demo kit for the travelling Lapinus sales team,” Johan continues, “as well as a static display cabinet for their offices. Then came the opportunity of ramping up the client focus with the case study movie.”

We worked with the client to make a movie short of their next project

The story of no flooding
How best to show the benefits of water management, the tremendous effects of Lapinus? “Well, the end benefit is really that there is no flooding,” says Frits, “but if you show someone a picture of a dry street, they’ll see a dry street, not a picture of no flooding. So, we worked with the client to make a movie short of their next project, to show the huge work involved in keeping that street dry.” The case study involved a small crew, setting up the static camera for a time-lapse capture of the build, as well as supporting interviews with Jeroen Ebus, Managing Director Lapinus.

The case study was shot in Schimmert, a valley village in the Limburg region of The Netherlands, which has seen increasing flash-flooding in recent years. “They had muddy downpours and flooded streets, with an overloaded sewer system that couldn’t handle the sudden volume of water,” says Frits, adding “they don’t flood now”.

Since the completion and publication of the movie short, Lapinus has confirmed
15 new projects in the pipeline, with plans to expand to the UK.

What the client did: “There was clearly a need for the rainwater to be collected temporarily and then drained,” explained Jeroen Ebus, Managing Director Lapinus. “That’s where we came in with a solution.” The Lapinus team installed 8,000 Lapinus WM Aquifer elements in an 820m3 buffer beneath the local school grounds. Capable of holding 95% of its own volume in water, this provides temporary storage and delayed drainage of the water during heavy rainfall.

How Centigrade helped: “it’s a great success story, and we were delighted to help the client tell it to the world,” says Frits. “We brought a film crew who set up static cameras around the site, conducted interviews with residents and key Lapinus representatives. And we edited the results together with a time-lapse of the installation into an impressive end piece that takes pride of place on the client website.

The story beneath the scenes

In the quiet and dry suburban town of Schimmert, the residents enjoy the “story of no flooding’”, while beneath the surface, Lapinus does its work. And soon, an industrial sculpture will tell the unseen story in a totally unique way. Centigrade commissioned a distinctive Lapinus-blue periscope, to be set into the grounds of the site. Once installed, it will show what’s happening underground, with a schematic overlay of the Lapinus water management solution.

“This is clearly just the beginning of the Lapinus story,” says Frits, “and it is exciting to be part of that story right from the start. We look forward to helping share the next chapter of this client’s continued growth, with the many capabilities that Centigrade has to offer.”

Lapinus can absorb up to 95% of water with no change to material strength.


Lapinus can absorb up to 95% of water with no change to material strength.

Design for the Lapinus Periscope, installed to show “the story beneath the scenes.”


Design for the Lapinus Periscope, installed to show “the story beneath the scenes.”

Design for the Lapinus Periscope, installed to show “the story beneath the scenes.”


The Lapinus Periscope, at the Centigrade offices, before installation in Schimmert.

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