Project Description

Drive Away in Someone Else’s Lamborghini

Centigrade created demand for Gallardo models among an affluent audience of supercar enthusiasts with an enticing Lamborghini lease program offer. We captured qualified leads and directed them to individual Lamborghini dealerships for Lamborghini test drive opportunities.

Our multi-platform creative campaign heightened awareness and interest for the Lamborghini brand and lease program. We drove traffic to where prospects could search for Lamborghini models, explore lease offers, find their nearest dealership and submit their contact information. Lamborghini reached out to each lead from the microsite to qualify and direct them to their local dealership.

Leads were also generated through targeted Google and Facebook campaigns. In addition, we built a virtual “toolkit” of advertising and communication templates aligned with all creative messaging to assist individual dealer promotional efforts.