Project Description

Called upon by one of its top clients to create an integrated marketing, PR and VIP event, Centigrade successfully orchestrated the Grand Opening of Lamborghini’s new Advanced Composite Structures Laboratory (ACSL) in Seattle, Wash. on June 20. A host of international media, VIP clients, brand partners, dealers and dignitaries including Washington State Governor Jay Inslee attended the event to witness the leading technological development underway within.

The ACSL is responsible for testing and researching innovations in carbon fiber technology that give Lamborghini super sports cars their competitive edge. Journalists from across the country and representing a wide range of readerships from Motor Trend, Automobile and Car and Driver joined the event alongside reporters from national newspapers, trade journalists and lifestyle magazines for an exclusive demonstration of the testing procedures that take place within the lab. To read all about this grand opening, enjoy these stories from: AutoGuide, Automotive News, Forbes, Leftlane News, Motor Authority, Seattle Times and 790 News Talk KGMI.

Stefano Domenicali, Automobili Lamborghini Chief Executive Officer and Maurizio Reggiani, Board Member, R&D, joined the media to discuss the brand’s future and its upcoming innovations.

The event received many positive accolades including:
“Thank you for everything. My arrival and my stay in Seattle were magnificent.” Il Resto del Carlino
“Everything was perfect. Thank you very much.” Class CNBC