Project Description

The 33rd Film Independent Spirit Awards celebrated the diversity, innovation and unique vision of the independent film community during its annual awards event in March of 2018. Taking place on the beachfront next to the famous Santa Monica Pier in Los Angeles, the event brought together Hollywood A-listers and talent throughout the independent film world.

Returning as a Premier Sponsor for 2018, Jeep partnered with Centigrade for the second year in a row to develop an activation which was as original and unique as the nominated films and filmmakers. Celebrating the redesigned 2018 Jeep Wrangler, Centigrade created the Jeep Urban Loft which embodied the adventurous spirit and rugged style of the iconic vehicle.

The authentic timber framed property located directly on the beach featured a 25’ x 10’ video wall portraying a window to the world of the unlimited environments and destinations the Jeep Wrangler might be found in.

Centigrade built the Urban Loft from the ground up in just a matter of a few days. Before and after some of Hollywood’s most talented actors, actresses, writers, producers and directors took to the blue carpet of the Spirit Awards, they were able to enjoy drinks and hors d’oeuvres while experiencing the updated features and heritage-inspired design aesthetics of the Jeep brand in this uniquely crafted environment.