Project Description

Historic Pricing at Vintage-Themed Gas Station on Michigan’s Woodward Avenue

To celebrate National Collector Car Appreciation Day, Hagerty Classic Cars Magazine transformed a gas station on Michigan’s famous Woodward Avenue into a full service station from the past, complete with classic gas prices.

Hagerty brought back the full-service station experience from America’s golden automotive era, serving over 200 classic cars more than 1,400 gallons of gas.

Fans across the country entered to win free gas cards by sharing their collector car stories on Hagerty’s website. The stories that received the most likes and comments on Facebook received one of 100 gas gift cards.

As Hagerty’s PR Agency of Record, Centigrade provided public and media relations as well as event management support for the event.