Project Description

Genesis, Centigrade’s newest client, took center stage at the New York Auto Show where the GV80 Concept made its global debut. The brand held a series of events starting with a warmly attended cocktail reception atop the Ink48 Hotel.

The following day, journalists and friends of the brand gathered at the Jacob K. Javits Convention Center’s North Concourse where singer Andra Day performed during the concept’s premiere. The week was a grand success that resulted in widespread coverage of the concept previewing the first-ever Genesis SUV including articles by Bloomberg Pursuits, Automobile, Architectural DigestUSA Today, Motor Trend, Edmunds and many others.