Genesis embraced the change of seasons properly with a Fall Exploration in the 2020 G70 with the help of Centigrade’s public relations team.
Centigrade invited several lifestyle and automotive journalists to the East Coast to experience the Hidden Hundred Drive in a 2020 G70. They began their route in Newport, RI where they explored the surrounding islands, and stopped for coffee and catered luncheon along the way. That evening, guests were entertained by a private John Legend concert sponsored by Genesis. Media ended the weekend by enjoying the Audrain’s Newport Motorweek and Concours.
The Fall Exploration resulted in press coverage from Robb Report, Unnamed Project and generated buzz around the luxury brand as they announced their new CEO and President, Mark Del Rosso. The Centigrade team managed all elements of guest management including hotels, transfer coordination, private dinners and overall event logistics.