Make Excellence Routine
Fujirebio exhibited at Euromedlab in Athens. Centigrade developed special communications based around their theme of “Make excellence routine” linking various actions around their exhibition booth and sponsorship material to the special workshop that they hosted. The concept featured elegant dancers providing a link to the routine and embodying the flexibility of the Fujirebio analytical solutions. To bring things further to life, a video animation was created, which featured silhouetted dancers. The overall effect was a coherent communications platform and attention-grabbing visuals. The concept ran from the pre-event communication emails, through the event to the follow-up giving an end-to-end experience.