Project Description

Motorola ET1 Campaign

For the launch of the new ruggedized Motorola ET1 tablet for enterprise use, ScanSource wanted to create a buzz. The campaign that was developed reflected the design and format of the ET1 and the ease of operation anywhere – from retail to field sales and service.

Centigrade created a direct mail item in the form of the tablet with several information cards that could be swiped away highlighting the familiar tablet functionality. Also a giveaway notepad in the same format. The campaign communicated the consumer styling of the tablet combined with the real business durability and the benefits of the ET1 for business, stock or sales control.

The campaign designs, in the form of the tablet highlighting the swipe functionality, were produced into animations for the ScanSource website, magazine inserts, a direct mail item and a giveaway notepad for the sales force.