Project Description

Dynamic, Distinctive High-Speed Repair

DuPont challenged us to introduce a non-solvent based paint to traditional markets where solvent-based paints are the norm.

Our advertising concept was based on the distinctive product benefit of high-speed repair.

The Europe-wide print and digital campaign introduced the memorable idea of high-speed paint using the dynamic form of a sprinter. The figure, portrayed in Cromax paint, is both distinctive and memorable.