Testimonials from end-customers are a powerful way of communicating your brand story and Centigrade is helping Cromax continue to tell their brand story extending their established series of video interviews with Cromax’s end-users from across Europe. These stories tell the end-users’ in their own words how they experience the products and services that Cromax delivers. For each video, Centigrade develops a storyline and interview script for each case based on input from the local Cromax sales offices, their distributors and end-customers. The script covers the various topics where Cromax has helped the end-customer and Centigrade takes care of the production including filming locally at the end-customer’s location, photography, story development, transcription, editing, and eventual subtitling in 11 languages. The complete stories are available on the Cromax website across the EMEA region. So far Centigrade has extended the series to Switzerland, Spain and the Netherlands from the existing original French and German.