Driving Paint Shop Productivity
Centigrade produced Axalta’s advertising campaign for its Cromax brand of car refinish products. Launched across EMEA, the campaign features special photography and retouch work to emphasise both the benefits of the Cromax car paint and the added value services Cromax provides.
The campaign features 3 visual treatments covering the benefits of the higher productivity of Cromax products and services.
The concept was developed for use as a general carrier for the Cromax brand and also as advertising support for specific products and services. The first wave features both Cromax products and also their innovative online interactive training programmes which they provide for their customers.