Project Description

Genovation Cars, the premier provider of high performance sustainable all-electric automobiles, partnered with Centigrade for the global launch of its record-breaking Genovation Cars GXE supercar at the Consumer Electronics Show (CES) in Las Vegas. The predecessor of the Genovation Cars GXE supercar holds the Guinness World Record as the fastest street-legal all-electric supercar.

Being the world’s gathering place for innovation and breakthrough technology, CES provided a fitting tech-oriented audience to witness the unveiling of the fastest street-legal all-electric supercar. The 800-horsepower electric GXE with top speed in excess of 220 mph debuted on a display designed and built entirely by Centigrade. Centigrade PR was onsite handling media relations and interview opportunities for Andrew Saul, founder and CEO of Genovation Cars. Successfully securing both pre and post event coverage in outlets such as CNET, Motor Trend, Maxim, Electrek and SlashGear, Centigrade PR garnered more than 305 million impressions for the client.

Immediately after its world debut at CES, Genovation Cars and Centigrade went on to showcase the GXE at the Barrett-Jackson collector car auction in Scottsdale, followed by the Amelia Island Concours d’Elegance where it made its Concours debut. With Centigrade’s ongoing support, Genovation Cars plans to continue presenting its supercar at other special events including the Ken Lingenfelter Open House located in Brighton, MI., the Greenwich Concours as well as at Monterey Car Week this year.