Marking milestones, building the brand
Centigrade helped set up a small commemorative campaign, celebrating 10 years of the people and the achievements of the company. This was part of the ongoing communications aimed at continually inspiring employees, reminding them of the business achievements and positive effect they have on the world. A series of posters and narrowcast images were produced featuring some of the key highlights of the first decade. In this time NXP has been through a number of transformations including the sell-off of some business lines and the recent acquisition of Freescale. The campaign was based around the 10 year milestone date and helped cement the merger of the 2 companies.