Project Description

Public Relations Support

Centigrade supported client Breitling during the U.S. Red Bull Air Races in Dallas and Las Vegas through public relations support and media outreach. Breitling is known as the “official supplier to world aviation,”, so the Red Bull Air Races were a natural fit.

Breitling was the official timekeeper of the races, and also sponsored pilots such as Nigel Lamb in the Master class and Mika Brageot in the Challenger class.

Centigrade handled U.S. PR outreach for the races, including support of Lamb’s first place championship! We also drafted and distributed press releases surrounding the event.

Through strategic outreach, Centigrade secured local media interviews in advance of the races and brought prominent national and local media to each race. Media coverage included CNN, USA Today and Fox News.