Connecting to Customers and Prospects Around The Globe
Centigrade has developed five regional Bombardier eNewsletters, including Eastern Europe, Latin America, Middle East, U.S. and Western Europe. The eNewsletters highlight Bombardier Business Aircraft news, product updates and events, with a welcome letter from their sales teams. For maximum efficiency, a portal has been used to create the eNewsletters.
We created HTML emails for each eNewsletter that include a link to the corresponding regional eNewsletter. We also sent tracking reports to Bombardier which showed successful email campaigns for each region including open rates, click-through rates and other recipient activity.