Project Description

Using Brand Heritage to Inspire Today’s Brand Custodians

Centigrade was asked to develop a global web platform to help incentivise retailers to drive sales of new models as well as introduce a sense of “friendly competition” with other Bentley retailers.

The scope of the project covered the launch of the Kidston Club named after Glen Kidston, one of the daring band of “Bentley Boys” playboy adventurers of the 1920s and 30s who dominated Le Mans and Brooklands.

A personalised welcome kit and protected website gave retailers updates on their “Kidston Points,” league ranking and campaign awards.