Axalta Cromax Brand Launch

Axalta Cromax Brand Launch
Axalta Cromax Brand Launch2018-03-13T12:15:00+00:00

Project Description

We Make Your Business Shine

DuPont Refinish has been rebranded as Cromax. To make this announcement, Centigrade was asked to organise an event close to Brussels for its 120 importers representing over 40 nationalities from Europe, the Middle East and Africa.

The event was set up as a seminar to train the importers on how the new brand should be deployed. At the same time, the event was a celebration of the new brand.

Centigrade provided the concept, design and organisation of the event including pre-event invitations and registrations, location selection, location setting, audio visual support, video sting production, gala evening animation, collateral creation and full project management.

Project Details


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