Project Description

Experience the Evolution of Luxury

Centigrade supported Audi at this year’s Monterey Car Week for the 4th consecutive year. Events included Dine in DiVine, The Quail, A Motorsports Gathering and an exclusive drive experience at Château Julien. Dine in DiVine allowed Audi to engage with VIP guests and Château Julien club members prior to the drive event.

With Centigrade’s support and guidance, Audi was able to introduce qualified prospects to the Audi brand and offer test drives in a range of vehicles.

Results included increased awareness among a highly qualified audience, new leads for Audi and a significant increase in test drives versus prior years.

“I just wanted to take a moment to personally THANK YOU for making our Audi Pebble Beach event a very special day for Fernando and I. It was a lovely way to spend our anniversary together and I wanted to thank you for all of your hard work in organizing and orchestrating this event. We had an absolutely fabulous time and we thank you for making us feel extremely “VIP”.” — Audi Drive Experience Guest