Project Description

How many things do we touch?

Centigrade recently helped allnex with developing a simple employee engagement action. The campaign celebrated the first anniversary of the company’s merger with Nuplex and recognized the hard work that had gone into making the company a global leader in industrial coating resins. The campaign had to be simple enough to work across the world as well as be engaging for employees to take part and be relevant to the business. We developed a simple guess the number competition with a mosaic featuring hundreds of images of applications of their products. Under the banner “HOW MANY THINGS DO WE TOUCH?” employees were invited by a special email to look at the poster, produced for local office printing, and guess the number of images used. The winner from each region received an iPod Touch. Simple and cost-effective Global employee engagement.