Project Description

Discover The World of Alcantara

Centigrade helped client Alcantara, a provider of hi-tech Italian luxury material, execute The World of Alcantara at Vibiana in Los Angeles in conjunction with the LA Auto Show.

The evening of international fashion, design and innovation furthered Alcantara’s awareness as an important influencer for targeted media, current customers and prospects. Over 200 guests attended the event; among them were celebrities Andy Garcia, Emmanuelle Chriqui and Willa Holland.

Guests enjoyed an exclusive Rosa Clandestino fashion show featuring Alcantara material. With our support, the following partners were on display to showcase Alcantara’s versatility: Sennheiser, Chirstopher Guy, Lamborghini Beverly Hills, Aquilano Rimondi, Jamin Puech and Plore.

We helped with all elements of the event including design, media outreach, vendor coordination, invitation process and onsite event support.

As a result of this event, Alcantara is positioned as an everyday luxury found in a range of products in the fashion, automotive, interior design and consumer electronics sectors.