Brand Alignment, Every Time
Agfa Graphics had many visually different and conflicting communications items and themes, most of them focusing on products instead of the brand. Centigrade was tasked to create a definitive new look and feel for the brand, building on the positive elements of the current communications tools.
After a thorough analysis of Agfa Graphics communications items and needs, a new style and complete CVI footprint were developed to focus on the brand’s colour red and imagery of the appropriate Agfa Graphics product identity.
This new CVI was rolled out across all departments of the company and has been consistently used since.