Project Description

AEG & Zalando Promotional Campaign

Centigrade created and produced this promotion for AEG & Zalando for Electrolux’s AEG brand washing and drying machines. The campaign is displayed in white goods retail outlets across Holland and Belgium and also through advertising and social media channels. The key AEG Facebook channels included additional social activation video and competition components to increase social engagement and sharing of the campaign.

The retail channel was informed and activated with an elegant Direct Mail box, explaining the entire campaign including the various tools. In-store material included video features, promotional leaflets, several POS items, and social media tools.

The campaign was to promote AEG laundry products and featured the incentive of winning €100 worth of Zalando vouchers. The promotion materials had to fit with AEG brand and also align with Zalando’s image to maximise leverage of the combined brand equity. The channel managers were informed via a direct mail box which outlined the whole campaign explaining the various mechanisms and how the tools could be implemented in-store and via online and social.