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Introducing

Camille Yuhn
Camille YuhnProject Coordinator
Somewhat recent graduate from Michigan State University with a degree in Advertising and minors in Public Relations and Retail Management. Always eager to learn something new and genuinely wants to make the lives of those around her easier.

What was your most embarrassing moment?
Fainting during my first public speaking engagement in high school.

Sporting achievements?
I won the 50 butterfly three years in a row from ages 11-13.

Favorite Group/band/church?
Petit Biscuit.

Name a singer that you can’t stand the sound of
Everyone loves her right now but…. Billie Eilish 😀

If you could get free airfare – name a country you would visit and why?
I’ve never traveled outside of North America, so I’d be grateful for any ticket!

Ever met anybody famous before?
Apparently no one that was memorable.

What’s your favorite things to do on a Saturday night?
Dinner with my closest friends.

Have you been told, you look like someone famous?
Dakota Fanning.

What’s the one thing you can’t live without?
Learning. If I had more time, I’d love to learn how to bartend, be an esthetician, go to nutrition school, the list goes on. Not only to master the skill, but you would meet so many interesting people along the way.

If you could have an unlimited storage of one thing, what would it be?
Socks. You can never have too many pairs of socks because they always go missing.

If you were given $1,000, where would you spend it?
A self-care package from Margot’s European Day Spa that would last me the next year.

What is one of the things you would put on your “bucket” list?
Going to a live talk show like the Today Show, Jimmy Fallon or Ellen.

Introducing

Kim Bijnen
Kim BijnenArt Director
Hi, You all. I’m Kim. Married and mother of two boy’s, Fen(6) and Raf(1).
I recently moved to Eindhoven from Amsterdam. I like it here better, a little less hectic. I work part-time at centigrade, from Tuesday until Thursday. And next to my work at Centigrade me and my husband run a pizzeria which is very close-by the Eindhoven office.

What was your most embarrassing moment?
Wow so many embarrassing moments, which to choose. I have a often recurring embarrassing moment; when I greet people I always want to give the ‘Dutch’ three kisses. But most people think two is enough…

Sporting achievements?
None (-: not so sporty.

Favorite Group/band/church?
I do not really have a favorite, now I really like Todd Terje. Swedish happy techno.

Name a singer that you can’t stand the sound of?
Sorry for al the fan’s out there I know there are many. Not to big a fan of Queen.

If you could get free airfare – name a country you would visit and why?
If its free I would really like to go Japan. I would love to see the country and eat sushi…mmmm.

Ever met anybody famous before?
Yes.. I worked with semi-famous people in my previous job. BN’ers ‘’Well known-Dutch’’ people as we call them. Non-Dutch people will not recognize them.

What’s your favorite things to do on a Saturday night?
friends, wine, sitting outside, and talk for hours.

Have you been told, you look like someone famous?
Nope.

What’s the one thing you can’t live without?
Cheese!

If you could have an unlimited storage of one thing, what would it be?
Energy. I hate it when I feel tired.

If you were given $1,000, where would you spend it?
On my garden, we are busy with a big garden renovation.

What is one of the things you would put on your “bucket” list?
Renovate and convert a French farmhouse/ barn into holiday home.

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Introducing

Rachel Whittaker
Rachel WhittakerOffice Manager
Rachel was born on the East side of Detroit, Michigan. She loves spending time at home in Royal Oak with her husband and two rambunctious dogs. If she does go on any adventures, it’s to Northern Michigan to enjoy the lake life.

What was your most embarrassing moment?
I’ve had so many moments of walking through screen doors at parties, spending the day with tags on my clothes, and saying the wrong things that it’s hard to pick just one.

Sporting achievements?
Never played organized sports, chose to shoot archery and dance instead.

Favorite Group/band/church?
My favorite music is tied directly to happy memories, The Beatles because of my parents and Hozier because of my husband.

Name a singer that you can’t stand the sound of?
There really honestly isn’t one singer that I hate.

If you could get free airfare – name a country you would visit and why?
I would take my Mother to Sicily, it’s a trip we’ve been talking about for years.

Ever met anybody famous before?
Not really, a few local celebrities.

What’s your favorite things to do on a Saturday night?
Sitting in our backyard in the summer with a bonfire and our best friends.

Have you been told, you look like someone famous?
I’ve heard Cristin Milioti or Alyson Hannigan many times depending on my hair color, and I’m beyond flattered every time.

What’s the one thing you can’t live without?
Probably cliché, but my family. They’re everything.

If you could have an unlimited storage of one thing, what would it be?
Books! We’re talking a Beauty and the Beast level library.

If you were given $1,000, where would you spend it?
It would go somewhere practical, I’m not good at blowing money on fun things unless it’s food.

What is one of the things you would put on your “bucket” list?
I have always wanted to learn to shoot archery from horseback because I enjoy archery, horseback riding, and who wouldn’t want to feel like a character from Lord of the Rings!?

Introducing

Rachel Crawford
Rachel CrawfordProject Coordinator

What was your most embarrassing moment?
I was giving a speech in college for one of my sales classes and forgot the next line and said “Oh Sh*t”. The speech was videotaped and in front of 40 people. I was able to redeem myself a couple minutes later and remembered every line with no swear words.

Sporting achievements?
I played basketball from elementary school all throughout high school. I was the captain of the varsity team my senior year. That same year I received the Offensive MVP award.

Favorite Group/band/church?
I don’t have a favorite band but one of my top choices would be Maroon 5. I have listened to them ever since I was in elementary school.

Name a singer that you can’t stand the sound of?
I can’t stand the sound of Nicki Minaj. I feel like all of her songs sound similar.

If you could get free airfare – name a country you would visit and why?
If I had a free airfare I would visit Greece because I heard it has breathtaking beaches and views. I love relaxing on the beach and participating in beach activities. Mykonos and Santorini would be my top two destination choices in Greece.

Ever met anybody famous before?
When I was in high school I went on a family trip and saw a Beach Boys concert. I was pulled up on stage and met Mike Love. I sang Barbara Ann with him.

What’s your favorite things to do on a Saturday night?
On a Saturday night I love to relax with family and enjoy the outdoors. We love to barbeque and play backyard games. Some of the games include: Ladder Golf, Wiffle Ball, etc.

Have you been told, you look like someone famous?
No one has ever told me I looked like someone famous.

What’s the one thing you can’t live without?
My family and dog. I adopted my dog my last year of college and we have been buds ever since. He turned five this past May.

If you could have an unlimited storage of one thing, what would it be?
I would have an unlimited storage of Chapstick. I carry one everywhere I go and feel lost without it.

If you were given $1,000, where would you spend it?
I would give half to a cancer research program and use the other half towards a trip.

What is one of the things you would put on your “bucket” list?
I have always wanted to go skydiving. I think I would be afraid to jump out of the plane at first but the views would be totally worth it.

Internships

The Centigrade Internship Program offers highly motivated and successful individuals an opportunity to gain experience and develop their skills within a diverse International Marketing Communications environment. Interns generally find the experience to be rewarding, interesting and lead to other career opportunities.

To be eligible for the Program, candidates must either be studying for or possess at least an undergraduate degree.

The Program typically seeks candidates that have fluency in English as well as developed communication and computing skills. Prior relevant work experience, as well as knowledge of languages such as Chinese, French, Dutch, German, Spanish, Russian or Arabic are advantageous.

The Centigrade Internship Program is offered during two seasons, and applications are accepted during the following periods:

Summer Internship (June-September)
The application period for the Summer Internship is January 1 – April 30 each year.

Winter Internship (December-March)
The application period for the Winter Internship is July 1 – October 31 each year. All applications MUST be submitted online. Applications submitted after the deadline are not considered.

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FAQ

Integrated Marketing Communications2017-09-20T13:47:48+01:00

An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
As defined by the American Association of Advertising Agencies, integrated marketing communications ” … recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.”

What Is Marketing Communication Strategy?2018-02-21T17:15:49+01:00

Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes “Reference for Business.” Marketing communication strategy defines the business’ plan for product information dissemination and brand awareness development.

Can you share your marketing strategies with me?2017-09-20T13:54:02+01:00

Unfortunately, we are not at liberty to disclose detailed marketing information for any of our brands. The only marketing information that we publicly disclose can be found in press releases for marketing initiatives and new product launches.

How Do You Improve Brand Proposition?2018-02-21T17:17:18+01:00

A good brand proposition is simple and easy to understand. Remember, a brand proposition is a promise that a brand makes and it’s critical that a brand’s promise is easy to understand, engaging, unique, relevant (to the target audience), and consistent. It should not only address the audience’s current needs but also their future aspirations from the brand. A good brand proposition should be able to connect with its audience on an emotional level. A strong emotional connection can create valuable brand equity and fierce brand loyalty.

What is Positioning?2017-09-20T13:52:35+01:00

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising. Once a brand is positioned, it is very difficult to reposition it without destroying its credibility. Also called product positioning.

What is Repositioning?2017-09-20T13:51:55+01:00

Changing a brand’s status in comparison to that of the competing brands. Repositioning is effected usually through changing the marketing mix in response to changes in the market place, or due to a failure to reach the brand’s marketing objectives.

What is Rifle approach?2017-09-20T13:50:19+01:00

Marketing strategy in which (in contrast to shotgun approach) the aim is to concentrate efforts on a narrowly defined area or subject in order to achieve (hit) a clearly defined objective (target).

What is Shotgun approach?2017-09-20T13:49:10+01:00

Marketing strategy whereby (in contrast to rifle approach) the aim is to cover as wide an area or population as possible.

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Recipe for Success

Working at Centigrade

What’s it like to work around here? Dynamic, energetic and lively. That’s the short story. The slightly longer story is that the people who work at Centigrade come from all kinds of different backgrounds and cultures. And that’s a good thing.

As a company that crafts communications for a living, we believe in an atmosphere that encourages interaction, creativity and forward thinking. After all, when you’re a marketing and advertising agency, one of the rules you follow is to break the rules and get noticed. That doesn’t mean we’re not professional about what we do, but that it’s ok to see the big picture a little differently.

The ideal candidate will be customer-oriented with a drive to achieve goals and maintain a great customer experience. You will be able to work closely with clients to understand their needs and suggest forward-thinking ideas to promote our business. This individual will have excellent communication abilities and negotiation skills with a keen commercial focus.

Responsibilities:

  • Work with the account and creative team to provide product solutions, develop new business, and to ensure client satisfaction
  • Serve as primary day-to-day liaison with assigned clients and maintain positive ongoing relationships
  • Manage multiple projects simultaneously while interfacing with different internal and external contact
  • Manage day-to-day account handling tasks and administration to ensure a smooth working process
  • Budget Management of designated accounts
  • Account planning to ensure opportunities and threats within the client base are understood and actioned
  • Support wider team with new business initiatives

Skills required:

  • Bachelor’s degree or equivalent experience
  • 5+ years’ of proven success in client management
  • Familiarity with sales performance metrics
  • Strong negotiation, presentation and communication skills
  • Ability to work collaboratively and inspire the team
  • Strong relationship building skills
  • Strategic and creative skills to take concepts to reality
  • Ability to prioritise and manage multiple responsibilities simultaneously
  • Excellent coaching capacity (of Account Manager and rest of team)
  • Persuasive sales and negotiation skills
  • Excellent level of English (both written and spoken) – Competency in German is also desirable

If you are interested please use the form or send your CV and a covering letter to action@centigrade.com

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