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Recipe for Success


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Caroline Solon, Intern
Caroline Solon, Intern
Caroline was born in Dearborn, Michigan. She likes spending her time sketching spontaneous things, amateur longboarding, surfing the world wide web, singing, and going on adventures on nature hikes and in the world of Dungeons and Dragons. Caroline can’t stand anything under the umbrella of “road rage”.

What was your most embarrassing moment?
Singing an Alicia Keys song my senior year of high school for a concert and I completely choked half-way through.
Sporting achievements?
Basket toss trash into a bin on a daily basis.
Favorite Group/band/church?
Of all time, the British rock band Queen.
Name a singer that you can’t stand the sound of?
Justin Bieber
If you could get free airfare – name a country you would visit and why?
Probably Italy because of its beautiful historical art and from there I can take a train across Europe.
Ever met anybody famous before?
Daniel Franzese who played Damien in Mean Girls. He was on our campus filming a music video which we got to take part in. So epic!
What’s your favorite things to do on a Saturday night?
Hanging out with close friends and exploring new cafes and restaurants we’ve never been to.
Have you been told, you look like someone famous?
No, but I’ve been told I look like every kind of Asian from A-Z except for my actual ethnicity.
What’s the one thing you can’t live without?
My family. I wouldn’t be anywhere without their love and support.
If you could have an unlimited storage of one thing, what would it be?
Computer data to house all my files for the rest of my life.
If you were given $1,000, where would you spend it?
My student loans. Let the grace period begin.
What is one of the things you would put on your “bucket” list?
We’ve been planning this since forever, but buying a VW camper with my friends and taking a road trip across the country. Hopefully it won’t end up like the movie “RV”.


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Integrated Marketing Communications2017-09-20T13:47:48+01:00

An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.
As defined by the American Association of Advertising Agencies, integrated marketing communications ” … recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact.”

What Is Marketing Communication Strategy?2018-02-21T17:15:49+01:00

Marketing communication helps to develop brand awareness, which means that consumers translate product information into perceptions about the product’s attributes and its position within the larger market. Businesses also use marketing communication to retain the product’s current customer base, and to cement relationships with customers and suppliers, notes “Reference for Business.” Marketing communication strategy defines the business’ plan for product information dissemination and brand awareness development.

Can you share your marketing strategies with me?2017-09-20T13:54:02+01:00

Unfortunately, we are not at liberty to disclose detailed marketing information for any of our brands. The only marketing information that we publicly disclose can be found in press releases for marketing initiatives and new product launches.

How Do You Improve Brand Proposition?2018-02-21T17:17:18+01:00

A good brand proposition is simple and easy to understand. Remember, a brand proposition is a promise that a brand makes and it’s critical that a brand’s promise is easy to understand, engaging, unique, relevant (to the target audience), and consistent. It should not only address the audience’s current needs but also their future aspirations from the brand. A good brand proposition should be able to connect with its audience on an emotional level. A strong emotional connection can create valuable brand equity and fierce brand loyalty.

What is Positioning?2017-09-20T13:52:35+01:00

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising. Once a brand is positioned, it is very difficult to reposition it without destroying its credibility. Also called product positioning.

What is Repositioning?2017-09-20T13:51:55+01:00

Changing a brand’s status in comparison to that of the competing brands. Repositioning is effected usually through changing the marketing mix in response to changes in the market place, or due to a failure to reach the brand’s marketing objectives.

What is Rifle approach?2017-09-20T13:50:19+01:00

Marketing strategy in which (in contrast to shotgun approach) the aim is to concentrate efforts on a narrowly defined area or subject in order to achieve (hit) a clearly defined objective (target).

What is Shotgun approach?2017-09-20T13:49:10+01:00

Marketing strategy whereby (in contrast to rifle approach) the aim is to cover as wide an area or population as possible.


The Centigrade Internship Program offers highly motivated and successful individuals an opportunity to gain experience and develop their skills within a diverse International Marketing Communications environment. Interns generally find the experience to be rewarding, interesting and lead to other career opportunities.

To be eligible for the Program, candidates must either be studying for or possess at least an undergraduate degree.

The Program typically seeks candidates that have fluency in English as well as developed communication and computing skills. Prior relevant work experience, as well as knowledge of languages such as Chinese, French, Dutch, German, Spanish, Russian or Arabic are advantageous.

The Centigrade Internship Program is offered during two seasons, and applications are accepted during the following periods:

Summer Internship (June-September)
The application period for the Summer Internship is January 1 – April 30 each year.

Winter Internship (December-March)
The application period for the Winter Internship is July 1 – October 31 each year. All applications MUST be submitted online. Applications submitted after the deadline are not considered.

Working at Centigrade

What’s it like to work around here? Dynamic, energetic and lively. That’s the short story. The slightly longer story is that the people who work at Centigrade come from all kinds of different backgrounds and cultures. And that’s a good thing.

As a company that crafts communications for a living, we believe in an atmosphere that encourages interaction, creativity and forward thinking. After all, when you’re a marketing and advertising agency, one of the rules you follow is to break the rules and get noticed. That doesn’t mean we’re not professional about what we do, but that it’s ok to see the big picture a little differently.

The ideal candidate will be customer-oriented with a drive to achieve goals and maintain a great customer experience. You will be able to work closely with clients to understand their needs and suggest forward-thinking ideas to promote our business. This individual will have excellent communication abilities and negotiation skills with a keen commercial focus.


  • Work with the account and creative team to provide product solutions, develop new business, and to ensure client satisfaction
  • Serve as primary day-to-day liaison with assigned clients and maintain positive ongoing relationships
  • Manage multiple projects simultaneously while interfacing with different internal and external contact
  • Manage day-to-day account handling tasks and administration to ensure a smooth working process
  • Budget Management of designated accounts
  • Account planning to ensure opportunities and threats within the client base are understood and actioned
  • Support wider team with new business initiatives

Skills required:

  • Bachelor’s degree or equivalent experience
  • 5+ years’ of proven success in client management
  • Familiarity with sales performance metrics
  • Strong negotiation, presentation and communication skills
  • Ability to work collaboratively and inspire the team
  • Strong relationship building skills
  • Strategic and creative skills to take concepts to reality
  • Ability to prioritise and manage multiple responsibilities simultaneously
  • Excellent coaching capacity (of Account Manager and rest of team)
  • Persuasive sales and negotiation skills
  • Excellent level of English (both written and spoken) – Competency in German is also desirable

If you are interested please use the form or send your CV and a covering letter to

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