Axalta Brings New Colour to Mercedes AMG Petronas
As official team supplier to Mercedes-AMG Petronas Motorsport, Spies Hecker was commissioned to develop a special PETRONAS Green shade for their Mercedes-AMG F1 W10 EQ Power+. The client wanted a colour that would stand out in all light and weather conditions and make the car uniquely recognisable. When Axalta paint designers developed a special formula for the Permahyd Hi-TEC 480 series, they created a luxurious and dynamic pearl green that looks great on both track and screen. From there, Centigrade’s creatives wrote and developed a range of print and digital banner advertisements in various sizes to reach the right targets with the news.
Realised in: August