Centigrade - New York Auto Show – Genesis Mint Concept

New York Auto Show – Genesis Mint Concept

Big Apple. Small Car. Genesis revealed the “Mint” concept, a small electric car made for the city but focused on a luxury experience, at the New York International Auto Show. Genesis calls the Mint “a new vehicle typology” and says that it offers an “innovative user experience.”
The Mint concept represents elegant mobility for those who call the New York the world’s cultural center. Centigrade was responsible for the VIP media preview, press conference, media invites, press releases and executive interviews

Realised in: April

Year in review 2019