Showcasing a $2.3m Lotus at Monterey Car Week
Centigrade helped Lotus Cars in its quest to re-establish the brand by designing, building and managing a head-turning 360-degree-exhibit created to introduce the $2.3 million Lotus Evija electric hypercar to North American prospects. Our role was to ensure the Lotus brand stood out at a signature event during Monterey Car Week: The Quail, A Motorsports Gathering. The display environment featured prominently in the center of the show field and enabled Lotus Cars to take six customer orders at the event with discussions ongoing with further interested prospects.
Realised in: August