In-Car Quiet: New Huntsman collateral for Automotive Acoustics Conference
Huntsman, Polyurethane-based solution provider offers acoustic solutions that deliver performance in automotive noise absorption as well as vibration and harshness (NVH) applications. Centigrade was tasked with developing a range of material to showcase its expertise at this year’s Automotive Acoustics Conference in Switzerland. “We already had a great deal of information and assets from our earlier work with Huntsman, so we were able to turn this project around on a very tight timescale,” said Alyssia Cnudde. “From start to delivery was just a few weeks, with an update of existing assets into a new brochure, leaflets, product advert, stand materials and a key visual highlighting the products.”
Centigrade worked with international delivery schedules and printing partners, as well as stand builders and client approvals, and the project was well received. “The client was pleased at the work we put in to make sure everything was in the right place at the right time,” Alyssia said.
Oris On Tour in Vintage Airstream Trailer
To showcase its rich heritage to new American audiences, premium manufacturer of high-end Swiss timepieces Oris engaged Centigrade for its recent tour in a custom vehicle with its own rich heritage.
“The 1978 Airstream is a cherished piece of American history, and we were delighted to be able to support Oris in combining two iconic traditions into a pop-up experience for its recent tour,” said Camille Yuhn.
As Oris looks to expand its audience, Centigrade felt that this approach was the ideal way to reach the right eyes.
“It is a unique, experiential marketing activation allows the client to educate their audience about their timepieces, build relationships with their regional retailers, current customers and potential buyers, and create sales opportunities by bringing their products directly to the buyer,” Camille said.
Showcasing endless possibilities with Forbo Eternal
Forbo Eternal Vinyl is a flooring system produced in a huge array of colours, textures and designs, with shades and hues that can even be customized and personalized to suit the most specific of tastes. A Centigrade client for many years, Forbo asked us to create a range of materials to showcase the potential of its new range, including sample books and brochures. For Frits Hoogsteden, Client Service Director, it was a chance for Centigrade to shine.
“We have a strong relationship with Forbo, and for this project we were able to work with them to add a movie to the marketing mix for their Eternal range,” Frits explains. The Eternal Day tells the story of an everyday couple’s average day, following them as they go about their lives. It is a snapshot of busy schedules, involving daycare, shopping, working out, working and dining out. “Like every great movie, there is a solid supporting cast,” says Frits. “In this movie, the support is provided by Eternal surfaces, floors and shelves, which we see our couple interact with in some way as they go about their day. The movie was a great way to show the multiple applications of the product in an appealing and accessible way.”
As well as the movie, Centigrade handled the photography for a new brochure and sample book, working with a new Forbo supplier to create the sample book deliverables.
“It was very complex from the very start, building various studio pieces for the photoshoots, making sure the right flooring was in place, and gathering hundreds of photographs, layout and design,” Frits said. “But the team worked well, and the client was delighted with the result.”