Hot & Cool September 2018

Hot & Cool September 2018
Hot & Cool

What’s Hot?

“Why didn’t we think of that?”

Employee innovation changes the game for Axalta

In the dusty book of business mythology, an employee at a match factory comes up with an idea so simple, yet so revolutionary, that it saves the company millions. Simply glue one strip of sandpaper on the side of the matchbox, rather than two: instant 50% savings. Or the toothpaste factory, where a production line worker comes up with a novel way for the company to dramatically boost sales. Increase the diameter at the mouth of the tube by 10%: people will use more with every squeeze. Although fictional, breakthrough ideas like this were once the holy grail of management looking for quick-fix eureka moments. These days, the smart money is on small ideas, and lots of them. That’s the thinking behind a global forum for collaborative innovation from Axalta, as explained by Centigrade’s Leen Schodts, Client Services Director. [Read more…]

What’s Cool?

Making an impression at MedicalExpo

Fujirebio corporate banner
Maintaining visibility on a world-leading medical device website is not easy. With 4,000 catalogues and 185,000 products listed, standing out from the crowd involves grabbing attention and keeping it focused. We created a distinctive corporate banner by combining Fujirebio product shots with imagery from its Japanese heritage. Cool, calm and clinical, this approach has helped the brand stand out in a crowded marketplace.

Fujirebio corporate banner
Fujirebio corporate banner

GENOVATION CARS TARGETS MONTEREY CAR WEEK

Prototypes Impress Automotive Enthusiasts
Genovation Cars pulled out all the stops during the Monterey Car Week in Monterey, California.
Genovation featured two prototypes at the 27th Annual McCalls Motorworks Revival and The Quail, A Motorsports Gathering. These two-world class automotive events attract an audience that are among the top high net worth individuals in the U.S with 42% of attendees having a net worth of more than $10M. These two influencer events were the perfect venues to showcase the Genovation GXE’s unsurpassed technology and bespoke build quality.
Genovation Cars’ objective in featuring the GXE at these events was twofold:

  • Raise brand awareness
  • Schedule test drives with qualified prospects

The two prototypes were well received by the target audiences with most commenting on the overall design, technical features, fit and finish.
Genovation attracted over 20 qualified prospects that drove the GXE with many more interested when the car could be driven on a closed course.
Centigrade was responsible for overall strategy and tactics for the week, selection of venues, exhibit build, and media out reach.

Prototypes Impress Automotive Enthusiasts
Prototypes Impress Automotive Enthusiasts

Slavery & Human Trafficking Statement

As a leading name in semiconductors, NXP is committed to respecting workers’ rights and has a zero-tolerance policy for slavery and trafficking. The importance NXP places on maintaining high ethical and corporate social responsibility is reflected in its commitment to employees and the communities where it operates. NXP asked Centigrade to help update its Statement on Slavery and Human Trafficking. New cover and graph styling help bring the message across in a clear and powerful manner.

Slavery & Human Trafficking Statement
2018-09-18T08:29:03+00:00

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