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Total Media Planning & Buying Solution for Axalta Refinish Europe

Global refinish giant Axalta Refinish Europe makes full use of Centigrade’s Total Media Planning & Buying system. This allows for complete control and transparent overview of all ads and 50 different themed campaigns running across 98 channels in 23 EMEA countries, for 9 brands—totalling more than 1,100 separate elements since the system was first used more than two years ago. The Centigrade Media team negotiates the placements, helps run the planning and delivers on-demand analytics while ensuring ad targets are met within budget. Find out how in our behind-the-scenes case study here. [+]

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November already? Who’s arranging the cards this year!?

It’s never too early to prepare for the holiday season, especially with a team of eager elves at Centigrade ready to help. Many of our clients are already sorting their mailing lists and sending files to the printers, getting ahead of the seasonal rush. Axalta, Cromax, Spies Hecker and Standox asked us to put our festive creativity to work, and we didn’t disappoint. As Mirko Pompigna, Account Executive in charge explains, “It’s always rewarding to come up with new ways to impress our clients. We worked to find fresh interpretations with our creative team that rise beyond clichés, combine hints of past products and campaigns, and reach new highs for Axalta and its premium brands.”

If you haven’t yet planned your holiday creative communications, whether traditional cards or even wall/desk calendars, don’t miss your chance to get some creative thinking in front of your clients. It’s a great way remind them why they love doing business with you! Contact your Account Executive today and we’ll get the creative elves busy.

Connecting 1,000 miles and our Bugatti-driving client
Connecting 1,000 miles and our Bugatti-driving client
Connecting 1,000 miles and our Bugatti-driving client
Connecting 1,000 miles and our Bugatti-driving client
An eye-catching window into the heart of Axalta

Centigrade helps re-establish Lotus Cars on the global stage

When Phil Popham, Lotus Cars CEO, declared his mission to “re-establish the brand in the hearts and minds of sports car fans and on the global automotive stage,” his company came to Centigrade for help.

Our role was to ensure the Lotus brand stood out at a signature event at The Quail, A Motorsports Gathering, during Pebble Beach Car Week. For Lotus Cars, the exclusive experience for enthusiasts and collectors was the ideal showcase opportunity for its new Evija, dubbed “the car like no other”: a 2,000-horsepower electric hypercar in a limited run of 130 production units, each costing over $2.3 million.

For Centigrade, this was another opportunity to put our creative muscle and organizational skills to great use. Working with Lotus Cars, we designed, developed and produced the head-turning 360-degree-visibility display for the Lotus Evija, enabling a full circle of eager admirers to catch the moment of the full reveal. The stand also encompassed the Lotus Cars press conference where the Evija was introduced for the first time. Centigrade also enabled Lotus Cars to take six customer orders at the event, with discussions ongoing with further interested prospects.

An eye-catching window into the heart of Axalta
Centigrade - Lotus Monterey
Centigrade - Lotus Monterey

Our artful editing draws exhibition crowds to clients’ stands

Catching the eyes of passing foot traffic at trade shows is an art. Using customized video loops at eye level or high above stands provides a powerful draw, especially when handled by the experts. Centigrade has honed the art of video editing and production over our many years’ experience at trade shows in multiple industries. We know how to attract the crowds to our clients’ stands, with eye-catching and informative shorts and loops that attract and inform. The Centigrade Video team relishes the challenges set forth by our clients, and recently created work for Fujirebio, Tork and Forbo:

Fujirebio – splicing stills from presentations with existing video into a customized loop, landscape and portrait for the client’s modular stand.
Tork – Interclean Exhibition – – a montage combining photos, video scenes and key messaging. Placement was key in this project, with the screen high above the stand. Strong visuals and attention-grabbing text were edited together to bring visitors closer to the stand to find out more about how to “Stay ahead with Tork.”
Forbo – Flotex Video Series – a collection of 3 movies outlining the USPs of Flotex flooring, its design possibilities, aesthetics and applicable environments. Each of the three movies had its own source material, tone and style requirements, while clearly reflecting the Flotex brand.

Says Vincent Carree, Account Executive, “We had to keep timing, tempo and audio finely tuned across all the videos. It was a case of holding on to the bigger picture, ensuring that it worked as series, and not as three stand-alone pieces. We had to keep the viewer’s attention without losing message clarity, so all the elements had to be in balance, across all the videos. The difficulty was in maintaining the feel of a series across the different media as well as video types – corporate, technical and practical – and maintaining the message and function of each video, individually as well as part of the series.”

Words straight from the heart
Words straight from the heart
Words straight from the heart
Words straight from the heart
Words straight from the heart