Hot & Cool

What’s Hot?


Harvesting 3 farms for Cat Magazine content

Cat Magazine has a worldwide readership of more than 840,000, in 50+ countries and 22+ languages. It gives local dealers a global audience, spreading word of their work with Cat equipment on road, building and mining projects. For the third issue, the Centigrade team was with Croatian dealer Teknoxgroup to find out how Cat Building Construction Products (BCP) equipment is used in agriculture to help farms run smoothly and efficiently.

Centigrade’s Anneloes van der Schoot, Editor-in-Chief and Maartje Hoppenbrouwers, Graphic Designer, visited 3 cattle and dairy farms where Cat equipment is used to move hay, feed the cattle corn and wheat, then move manure back to the fields where new corn and wheat continues the process. Says Anneloes, “It was fascinating to talk with operators and farmers whose work relies on Cat equipment and to be able to give a platform for their enthusiasm in the pages of Cat Magazine. This is an important tool for our client, as it combines pride with proof, reaching targeted audiences with a growing library of use cases and testimonials.”

While Anneloes gathered content for the feature article, Maartje was busy with a local photographer, directing shots that would tell the story in the most engaging visual way. “Getting the perfect layout in Cat Magazine takes experience and a good eye for detail,” she says, “and I can direct the photographer to get the right shots that will fit into the layout I have in mind. This is a smart way of working, with planned ideas and in the end, great results.”

The great results will be published in the November issue of Cat Magazine. But check out the latest issue here.

What’s Cool?

Raising the brand profile of Fujirebio at major European Congress

Over the past few months, Centigrade has been busy developing the concept , artwork and materials to help client Fujirebio convey its message of precision, strength and performance for professionals in medical equipment. This most recent project for the client involved creation of key visuals, brochures and stand decoration, in preparation for the 23rd IFCC-EFLM European Congress of Clinical Chemistry and Laboratory Medicine (Euromedlab) in Barcelona. As well as product literature, the project also included invitations and online teasers for a special Symposium at the event, reviewing the first complete panel for fully automated biomarker testing for Alzheimer’s disease.

For the event, Fujirebio invited customers to aim higher in their In Vitro Diagnostics (IVD) work, by harnessing the potential of its specialty testing equipment and a unique cartridge concept which sets them leaps ahead of the competition. The ballerina motif was integrated across various media—including printwork, online ads, teasers and the stand itself—to ensure blanket messaging coverage. Coordinating with the stand builders, third-party suppliers and multiple client stakeholders brought Centigrade’s project management skillsets into action, with Andrew McGilvray running the multiple workstreams. The results and reactions to the eye-catching stand and its contents were shared widely across social media and reported positively in industry press.

Connecting 1,000 miles and our Bugatti-driving client
An eye-catching window into the heart of Axalta

H. Moser & Cie on tour

H. Moser & Cie is synonymous with prestige Swiss watchmaking, and is a a symbol of the contemporary independent watch scene worldwide. For the first time in its history, our client brought its entire collection of watches to the U.S., on a tour that included targeted events, venues and retailers in New York and Chicago. We were tasked with building brand awareness for H. Moser & Cie in the U.S market, organizing networking event opportunities for high net worth individuals. This involved utilizing our resources and networks to target suitable high-quality prospects, producing distinctive promotional materials and organizing exclusive luncheon events in Soho House New York and Chicago.

For Dahlia Kamel Centigrade Project Manager, the tight timing and organizational pressure were just part of the job. “The results are always worth it,” she says. “Seeing the event come together, receiving positive feedback from the client, both onsite and after the event, is when we know we’ve done a good job. We worked hard with the retailers in each market, providing branded materials, arranging a meeting with Sotheby’s and most importantly, filling each luncheon with prospects. This project was challenging but extremely rewarding.”

An eye-catching window into the heart of Axalta
Centigrade - Moser
Centigrade - Moser
Centigrade - Moser

Image campaign for the exclusive Spies Hecker Mercedes-AMG Petronas spray gun

Only 500 exist, and they are already collector’s items. A unique collaboration between two brands at the height of their respective industries – Spies Hecker in refinish spray paint and Mercedes-AMG Petronas Motorsport in Formula One. To celebrate their work together, these global names created a luxurious branded spray gun – the Race Spray Gun – as used by Mercedes-AMG Petronas. In order to generate awareness and activate interest across the Spies Hecker channels, Centigrade was on hand to handle the launch and promotional materials.

“We worked closely with the client to ensure the highest levels of excellence at all levels,” says Oliver Hannak, Account Director for Spies Hecker. “First, product photography, at our Eindhoven studio, then the creation of new graphic layouts for the printable materials, as well as new design proposals for the web pages for the product launch.” Combining the new product photography with existing materials from Mercedes-AMG Petronas to create an entirely new product brochure, involved much precision and coordination. “Working with two brand identities is always a delicate manoeuvre, but the team here has a lot of experience in navigating the right outcomes for the clients on both sides of the approval process.”

Spies Hecker Promo flyer