Hot & Cool – August 2018

Hot & Cool – August 2018
Hot & Cool

What’s Hot?

The road to wider audiences for Eurobitume

Huntsman wows UTECH exhibition visitors with Total Innovation Network

UTECH is the leading international exhibition and conference for the global polyurethanes industry. This year, more than 10,000 visitors from 90 countries walked the halls, where 200+ exhibitors vied for attention. One stand stood out, with eye-catching displays and product demonstrations, showcasing the capabilities of six of its system houses from its four distinct business divisions. Huntsman has a vast range of products for transportation, home life, construction, energy and fuels, clothing and footwear. To convey its collective strengths, Centigrade created the Total Innovation Network umbrella theme for the exhibition. As well as the stand design, displays and giveaways, we worked with Huntsman to create presentations, movies and printwork, in a complex project, with a fixed deadline and fast turnaround, made possible with great teamwork and focus.

Words straight from the heart
Words straight from the heart

What’s Cool?

Flotex by Phillipe Starck: laying out an artist’s vision for all to see

Working with one of Europe’s leading designers, our client Forbo has created a collection of unique and innovative floor coverings called Flotex by Starck. With 3 revolutionary patterns: Vortex, Artist and Twilight, the collection is made possible by a unique digital printing technique that translates Philippe Starck’s vision accurately and consistently to the flooring range. Launched at Fuorisalone 2018, Flotex by Starck is waterproof, anti-slip and sound-absorbent, combining the performance of PVC with the texture of textile and warmth of carpeting. Centigrade was on hand at the photoshoot for the collection’s launch publicity, and provided essential colour management to ensure the photography matched the artist’s vision precisely. The results, in the artist’s words, “create a new language, a new perception of space and floor covering.”

Connecting 1,000 miles and our Bugatti-driving client
Connecting 1,000 miles and our Bugatti-driving client
Connecting 1,000 miles and our Bugatti-driving client
An eye-catching window into the heart of Axalta

Axalta at IBIS – a new platform for bodyshop business

RepScore.net is a unique network management and reporting platform from Axalta, connecting bodyshops with Fleet, Leasing and Insurance (FLI) companies. Designed to help bodyshops increase their business performance, customer satisfaction and job referrals from work providers, it gives them valuable insight and transparent results. The new platform was a key topic at this year’s International Bodyshop Industry Symposium (IBIS), which was sponsored by Axalta. Centigrade produced a new video highlighting the features of RepScore.net specially for the event, along with a range of branded materials supporting Axalta’s presence at IBIS.

An eye-catching window into the heart of Axalta
An eye-catching window into the heart of Axalta

Lapinus Product photography: the difference is detail

A range of products with different consistencies, textures and weights, with varying combinations and end-uses. When the materials look so similar at first sight, the real challenge is in highlighting their differences. That’s why Lapinus asked Centigrade to create a product photography library for its precision-engineered stone wool solutions. This intensively visual project involved great attention to detail, in lighting, photography and post-production colour management efforts. Framing the shots identically, the results are brought together in a library that is as close to product samples as you can get without actually touching.

Words straight from the heart
Words straight from the heart
Words straight from the heart
2018-08-16T16:27:22+00:00

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