Flotex by Phillipe Starck: laying out an artist’s vision for all to see
Working with one of Europe’s leading designers, our client Forbo has created a collection of unique and innovative floor coverings called Flotex by Starck. With 3 revolutionary patterns: Vortex, Artist and Twilight, the collection is made possible by a unique digital printing technique that translates Philippe Starck’s vision accurately and consistently to the flooring range. Launched at Fuorisalone 2018, Flotex by Starck is waterproof, anti-slip and sound-absorbent, combining the performance of PVC with the texture of textile and warmth of carpeting. Centigrade was on hand at the photoshoot for the collection’s launch publicity, and provided essential colour management to ensure the photography matched the artist’s vision precisely. The results, in the artist’s words, “create a new language, a new perception of space and floor covering.”
Axalta at IBIS – a new platform for bodyshop business
RepScore.net is a unique network management and reporting platform from Axalta, connecting bodyshops with Fleet, Leasing and Insurance (FLI) companies. Designed to help bodyshops increase their business performance, customer satisfaction and job referrals from work providers, it gives them valuable insight and transparent results. The new platform was a key topic at this year’s International Bodyshop Industry Symposium (IBIS), which was sponsored by Axalta. Centigrade produced a new video highlighting the features of RepScore.net specially for the event, along with a range of branded materials supporting Axalta’s presence at IBIS.
Lapinus Product photography: the difference is detail
A range of products with different consistencies, textures and weights, with varying combinations and end-uses. When the materials look so similar at first sight, the real challenge is in highlighting their differences. That’s why Lapinus asked Centigrade to create a product photography library for its precision-engineered stone wool solutions. This intensively visual project involved great attention to detail, in lighting, photography and post-production colour management efforts. Framing the shots identically, the results are brought together in a library that is as close to product samples as you can get without actually touching.