Ready for Anything: Genesis Snow Day Concept
Genesis asked Centigrade to create a media program that put press in the driver’s seat to showcase the new G70 luxury sedan’s all-wheel drive capabilities. Thus, the idea of the Genesis “Snow Day” was born. Centigrade invited top luxury lifestyle and automotive media to a 4-day experience in Aspen, Colorado where they could experience all the excitement of the winter terrain.
From scenic mountain drives weaving through canyons and winding along rivers of two national forests to testing the G70’s limits by driving and drifting on a Snow Autocross Course, media guests got to experience the car’s full potential.
Realised in: February