Genesis G90 Dynamic Launch
To launch the 2020 Genesis G90, Centigrade PR and Events teams collaborated to create a luxurious and memorable experience in West Hollywood, Calif., befitting the brand’s new flagship offering. Each day, media guests enjoyed a dynamic drive around Los Angeles, composed of canyon roads and boulevards, before a coffee stop at the stunning Getty Center and then sitting for lunch at Roberta’s in bustling Culver City.
In the evenings, guests were treated to intimate, private experiences, including a performance by award-winning musician and producer Printz Board, and a private dinner at Vespertine, an evocative Michelin 2-star experience. Throughout the two-day program, Centigrade brought a spirit of discovery to guests, providing a perfectly-matched complement of activities to match the design and considered of the 2020 G90. More than 40 media joined from lifestyle, business, automotive and broadcast outlets.
Realised in: December