All Eyes on the Genesis Mint Concept Car at Pebble Beach
Centigrade developed a special program at the Pebble Beach Concours d’Elegance for media, VIPs and friends of the Genesis brand to experience the world’s number one Concours. Over 20,000 participants were able to see the Genesis Mint Concept displayed on the concept lawn. Media were invited to dinners at the Monterey Aquarium and Genesis private home for an in-depth walkthrough with the design team.
Realised in: August