Forbo Flotex Photography, Sample Books, Brochures and 3d Animations
Flotex is one of Forbo’s most versatile and technologically advanced (flocked) flooring. It combines the comfort of carpet with the ease of use of vinyl flooring. Centigrade was tasked to do the location and studio photography, colour management of the images as well as the design and production of the sample books and brochures. In the brochures and sample books, we also used 3D-generated imagery as this was seen to be the only way to show the unique specifics of Flotex floors, whose USPs are due to a characteristic too small to show with conventional photography.
Deliverables: location and studio photography, colour management, design of the sample books, technical illustrations, brochures and photo booklets plus several language versions, 3D stills and animations of Flotex characteristics and USPs, combined with conventional photography, video, audio in different language versions.
Realised in: April